The Irish Tenors – Beautiful Dreamer
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Sophia (http://www.discoversophia.com), the pioneer and market leader in ambient ecommerce, today announces that more than 50 online publishers, including SlashGear, Neowin and eTeknix, have installed Sophias AmbianceTM platform within the first quarter of availability.
Ambiance is a fully-automated, scalable, cloud-based solution that dynamically identifies and showcases relevant products, based on what the consumer is viewing in real time. Pioneered by a team of AI experts, Ambiance minimizes consumer blindness to irrelevant online advertising. It uses sophisticated contextually-aware content analytics to marry both sides of the ecommerce equation enabling consumers to discover relevant products in real-time, and publishers and retailers to substantially increase revenues. Ambiance is already delivering click-through rates up to 50 times greater than current industry standards.
Already showcasing products from one of the worlds largest global online retailers, Ambiance is exciting publishers with its performance.
Sophias Ambiance platform is a landmark moment for publishers. We are in the age of personalisation yet content that sits alongside editorial is often anything but. The result is low click-through rates and obtrusive ads that can compromise the look and feel of a pages layout, says Ewdison Then, co-founder, SlashGear. With Sophia, this has all changed. Ambiance fits in seamlessly with SlashGears design, took minutes to install and delights consumers by the relevancy of the products showcased.
When the Sophia team showed us what Ambiance was capable of, we immediately saw its potential from a commercial perspective, says Steve Parker, co-founder, Neowin. Our readers are interested in the hottest tech available on the market and so the ability to ensure were able to offer up contextually relevant recommendations based on what they are reading at that moment in time, rather than what they searched for yesterday, is hugely beneficial. As readers are able to quickly access additional info about the products theyre reading about, we have seen substantially higher click-through rates, way beyond those that traditional online advertising methods are capable of delivering.
As a publisher and editor its important for me to be delivering the most appropriate and relevant content to my audience, whether thats through my articles or the ads being shown on my site, says Andy Ruffell, co-founder and publisher of eTeknix. I detest seeing low-quality, irrelevant ads that appear via the exchanges, which have no benefit to my audience. When I installed Ambiance, my editorial staff and I were more than pleased to see relevant product images and information being shown to my users. As a result, my click-through rates improved 2,300 percent the stats speak for themselves.
Online publishers have been going through a very challenging time in recent years, with underperforming and often intrusive approaches to advertising creating ad blindness among users, says Dr. David Patterson, CEO of Sophia. Ambiance solves this problem by serving up recommendations that are contextually relevant to what they are reading at that moment in time without compromising a users privacy.
The results speak for themselves and the fact that so many online publications have installed Ambiance within the first quarter of its availability is testimony to this and the products scalability. We have received a fantastic level of interest from major publishers and retailers alike across sectors such as technology, health & beauty, automotive and fashion since launching and we look forward to announcing additional customers in the very near future.
Sophia is the innovation leader in ambient ecommerce. It is a venture backed company who specializes in automatically extracting precise meaning from content and then accurately relating that to products that consumers want. Sophia is headquartered in San Francisco, Calif. with offices in Belfast, N. Ireland and St. Petersburg, Russia.
For more information, please visit: http://www.discoversophia.com.
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2 Sisters Food Group has appointed Lochlain Feeley to the newly created role of Bakery MD.
The position will see Feeley head up the companys Bakery team based at Gunstones Bakery in Dronfield.
Feeley brings a wealth of experience, having enjoyed a 30-year career in food industry management. His most recent position was that of MD of Greencores Northampton food to go site.
Speaking about his new role and plans for the companys Bakery business he was very clear on his reasons for choosing to join 2 Sisters:
Im delighted to join the company particularly at this point in time. To be successful, food companies need to deliver value for all their stakeholders: customers, employees, suppliers, owners and investors. For me, this starts with organisational ambition and focus a sense of purpose anchored in understanding customer needs. Then its about fully engaging people and creating excitement and passion for who we are and what we do. And then, importantly, delivering on our promises to stakeholders.
We are in a very challenging sector, theres no doubt about it but the opportunities are still there. Whats great about 2 Sisters is the scale of ambition and ability to adapt quickly and respond to change and opportunities. Theres a willingness to invest both in terms of capital and people wherever potential exists. 2 Sisters has already announced major investment at several sites this year and I expect that Bakery team will be taking advantage of this appetite for investment very soon, so watch this space!
Feeleys arrival at 2 Sisters is the latest in a string of new senior appointments at the company, including innovation director, April Preston. It also follows capital investment announcements at a number of sites including Carlise and Cambuslang earlier this year.
For further information, please contact:
Nick Murray, Head of Communications
M: 07876 577282
Debbie Mather, Group Communications Manager
M: 07702 924430
Notes to editors:
About 2 Sisters Food Group:
2 Sisters Food Group is a leading UK and European food manufacturer with annual sales of around
Time Lapse with Gopro Hero 3.
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